Untitled (Advertisment for Elbeo), 1958
Gelatin silver print
Image dimensions29,8 × 25 cm
About the workBorn in Görlitz, Ewald Hoinkis worked as a fashion and advertising photographer for international magazines and German companies. He took this photo for the well-known tights brand ELBEO. The current trend to remove body hair is also linked to the changes in fashion. Over the last century, clothing has become increasingly revealing, exposing more and more bare skin. With the advent of sleeveless dresses and shorter skirts, armpit, arm and leg hair came into focus – even underneath tights, hair had to disappear.
AccessionGift 2019
Provenance[...]; 2019 erworben durch Schenkung von Kicken Berlin in Erinnerung an Rudolf Kicken
Inventory numberF.2019.3015
