Plastic bag from the discounter Aldi Nord, Design 1970, production 1971-2018

DesignGünter Fruhtrunk, München 1923–1982 München

Plastic

(H x W)60 × 44,5 cm

Status

on display, room 032.1

About the workWhile the plastic bag is perceived as an environmental faux pas today, it was considered the ideal form of packaging from the 1960s to the 1980s. Its motifs shaped the consumer world and reflected developments in design and art. This plastic bag from discount supermarket Aldi Nord was one of the first designed by an artist. The Aldi brothers noticed the painter Günter Fruhtrunk at the documenta exhibition in Kassel in 1968; two years later, Theo Albrecht commissioned him to come up with a concept for this carrier bag. This was Fruhtrunk’s only bag design, but it became an instant classic.

AccessionAcquisition 2022

Inventory numberP 2022-2

Design
Concrete art

Contact

sammlung@kunstpalast.de

Permalink

https://sammlung.kunstpalast.de/objects/1037198/plastiktute-des-discounters-aldi-nord

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